Marketing Performance and Growth Efficiency Analysis
A strategy-oriented analysis of trivago’s marketing efficiency, examining how increased brand investment, traffic mix shifts, and marketplace changes affect sustainable…
Project Overview
This project is an analytical report examining the relationship between tech salaries and cost of living across Europe. The objective is to move beyond nominal salary comparisons and analyze what compensation actually means in terms of real living standards.
The report is designed as a data-driven narrative, using statistical analysis and visual evidence to support conclusions, rather than as an interactive dashboard.
Key Features & Components
Salary comparison across European countries
Analyzes differences in tech compensation levels to identify structural gaps and regional patterns.
Cost of living adjustment
Incorporates cost of living metrics to compare real purchasing power, not just nominal pay.
Relative affordability analysis
Highlights countries where tech salaries stretch further after accounting for local expenses.
Analytical storytelling
Uses visualizations and written interpretation to guide the reader through economic trade-offs rather than presenting raw rankings.
Reproducible research format
The entire analysis is implemented as a single reproducible document, combining code, visuals, and narrative.
NoteFull Report
See the full report here.
Implementation
Performed data cleaning, transformation, and analysis using R.
Built the report with Quarto, integrating code, visualizations, and commentary into a coherent analytical document.
Focused on clarity and argument structure rather than interactive features or tooling complexity.
Outcomes & Impact
TipInsights
Provides a more realistic view of tech compensation across Europe by accounting for living costs.
TipDecision Support
Helps readers reason about relocation, remote work, and salary expectations using data rather than anecdotes.
TipAnalytical Reporting
Demonstrates the ability to produce end-to-end analytical reports, not just dashboards.
Skills Demonstrated
Applied economic analysis • Salary and cost-of-living comparison • R data analysis • Quarto reporting • Analytical writing • Data visualization for explanation
Apply This to Your Business
If your organization needs data-driven reports to inform strategic decisions, feel free to reach out via contact page to discuss how I can help deliver actionable insights through analytical storytelling.
See Also
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